Jeep Brand Market Performance

The 61.8 percent increase in Jeep sales in Europe is credited to its strengthened dealer network resulting from its integration with the Fiat Group. It is predicted that if the trend continues,

Jeep brand can become the best import brand in Europe.
The Jeep brand’s current production models are the Jeep Grand Cherokee, Jeep Wrangler, the Jeep Liberty, the Jeep Patriot and the Jeep Compass. Sales for 2011 were 122,460 for the Jeep Wrangler, 127,744 for the Jeep Grand Cherokee, 66,684 for the Jeep Liberty, 47,700 for the Jeep Compass and 54,647 for the Jeep Patriot.
The Jeep Compass and the Patriot did not perform as well in the market. Both model’s sales for the first six months registered minus 15% and 4% respectively over the same period in the previous year. The 2012 Compass is priced at MSRP $19,295 to $26,205 depending on the options, with the local dealer deciding the final price. The Jeep Patriot is considered by reviewers as one of the most car-like off-road SUVs, and it is ranked 20th out of 21 among the list of “Affordable Compact SUVs” with a MSRP of $15,995-$25,330, again depending on the options and the local dealer determining the final price.

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