JEEP Evolution

Jeep has to be one of the most popular vehicle brands in the world. The first type of Jeep came in during World War II when it was used by the Americans for terrain that was not accessible to the normal car. Since then, there have been many changes made to Jeep models and they have slowly become luxury cars. The Jeep is still 4×4 and it is still good for use in rough, uneven terrain but the interiors have been changed and more and more people are looking at it as a status symbol since these vehicles do not come cheap.
Jeep the brand, itself has also come a long way. It recovered from chapter 11 bankruptcy in 2009 and since then, it has been unstoppable. It has once again gotten onto its feet and it is making new models that are fast being available all over the world. More people are buying the Jeep branded vehicles because it combines comfort, style, and efficiency which in this day and age is something that people look for in almost everything they buy.
Recently Chrysler the mother brand of Jeep recalled all Jeep 2004 and 2005 models because there were some part of the vehicle that was determined would rust quite easily.  The company recalled the models because they feared that although there were no reports of any accident happening because of the possible defect in the Jeep, constant rust could cause corrosion and the driver may lose control of the vehicle. Chrysler has now also added to the recall and they have upped the total number of recalled units to 356, 900. They are asking that all the Jeep models that they are asking to be recalled be brought back so that they can make the necessary changes to the defective parts of the vehicle. They have also promised that if in the event that the vehicle owner has already made changes on their own to the defective part, they will reimburse them for their expenses.
Jeep seems that it will still claim a place at the top with the way that it has been handling its business. More satisfied customers will mean more sales because word of mouth is free advertisement that is also very effective. With this move they have shown that they are concerned about the welfare of their consumers which is going to sit pretty well with any consumer.